Following the success of the Borgo Panigale event dedicated to its staff, Ducati intends offering the community an exclusive premiere of the new Ducati Scrambler in its prototype form, a private viewing reserved for all Ducatisti at the World Ducati Week 2014.
Nonconformist, affordable and essential, the new Ducati Scrambler reincarnates the values that made the motorcycle famous between the 60's and 70's, but in a totally renewed, contemporary style.
From July 18th to 20th, the Scrambler will be hitting the scene at the Misano World Circuit "Marco Simoncelli" along with a laid back, beach party feeling, plus music, longboards and the yellow container which houses the prototype of the new model, ready to be revealed to the Ducati community. Yet another reason not to miss WDW2014 which reaches its eighth edition this year, as ever ready to welcome thousands of fans from all corners of the world with countless surprises and activities planned to galvanize the three-day event and make sure it's "red" with passion.
On the evening of Friday July 18th the Ducati Scrambler will take centre stage during the "Scrambler Beach Party". Open to everybody, the party kicks off on a beach of the Adriatic Coast. And it's thanks to Ducati employees in Borgo Panigale that we had the idea to celebrate the new motorcycle in true Scrambler style.
The Beach Party will be the finish line of the big Ducati Parade, that will start from the circuit.
Land of Joy? Pretty sure something is lost in the translation but I have to admit my classic Scrambler does make me pretty happy