That’s what the ad for Monza Junior 160 asked in 1966, years before the little factory in Bologna would turn out its first V-Twin. In those days, Ducati was already marketing itself against the Japanese onslaught with “quality craftsmanship,” the “skillful attention” it paid to every detail and bragging about its gear-driven overhead cam. In spite of all that, at just $229, the Monza Junior was less expensive than many of “the mass-produced jobs.” Forty-six years later, the base Panigale won’t set you back much more than your average non-Italian literbike, but the tariff on Editor-in-Chief Hoyer’s Panigale S would have bought you 100 Monza Juniors back in the day....More here:http://www.cycleworld.com/2012/05/15/is-the-ducati-for-everyone/